IMX by ACT lighting design, a 14 meters high and 19.3 meters wide multimedia sculpture meant to become Zeleno Park’s unique signature and one-of-a-kind immersive installation in a shopping mall in Russia.
Create developed various games and interactive solutions for this immersive experience.
As an evolving part of the environment, IMX includes cutting edge elements as visual scenography, video mapping, lighting, sound and interactivity. An original multimedia show is played on the structure and on its surroundings every hour. Various interactive games and digital commercial content are proposed to the customers in between the shows. By merging the virtual with the physical, IMX stimulates the connection between the users and the commercial space by integrating storytelling, interactivity, original shows and branding in a playful way that awakes all senses. IMX aims to impress but also to engage intimately with the users by offering a memorable experience from the inside and the outside of the multimedia installation.
ACT Lighting Design: Artistic direction, Visual Scenography, Set & Lighting design, Architecture & Engineering
Artistic director & Principal Lighting Designer : Koert Vermeulen - Architect & Senior Lighting Designer : Andrea Mantello - Multimedia Production : CREATE - Content Director : Julie Mazy -
Immersive projection - Gaming experience - Interactive installations
Client: ACT Lighting Design
Moscow, Russia 2015-2016